“Simplifying the complexity of the financial market and forging stronger consumer connections.”

National Mortgage Company exists in a highly competitive and saturated marketplace. In a field dominated by big banks and where messaging clutter has lead to consumer confusion; nmc required an elevated brand profile and simplified processes for consumers (mortgage and banking).

Suncoast Gold Macadamias is Australia’s leading supplier of quality macadamia nuts and associated products. The boxed confectionary market is saturated worldwide and Suncoast Gold Macadamias has restructured to meet the changing market conditions with a host of subbrands being developed.

The environment of Dubai is one that fosters multiculturalism along with luxury goods and services. Dubai is a transient place which connects the Northern and Southern hemispheres. As a result, Dubai is a population of people from all walks of life that caters to a diverse range of food and beverages. An opportunity existed to create something uniquely different that could be embraced by the residents of a market saturated by selections. An Australian themed restaurant was the goal.

Acteev are the makers of a natural arthritis cream that is thought to be the world’s first natural and topical treatment for arthritis, providing long-term results with no known side effects. Tusk were approached by the company to create a name, brand, tagline and packaging that reflected the natural essence of the product.

Tusk found itself in the exciting position of working with the Australian Football League’s newest club, the Gold Coast Suns. A major challenge was anticipating the website needs of a club that hadn't yet joined the league and would be gradually expanding as the club drew nearer to entering the competition. Therefore, a major goal was to envision a site that could scale along with the club’s evolution.

Tusk managed the Churrasco Da Bahia brand development process from initial research, brand strategy and naming through to activation.

Coomera Springs is a 123 hectare master-planned lakeside estate where lifestyle options are integrated with extensive greenspace, nature habitats, recreational opportunities and neighbourhood services.

Soon to launch Australian e-commerce website is Avenue Muse. Avenue Muse has been built from the ground up and seeks to captivate consumers through its emotive brand persona and unique market position.

Cookie Composites is a market leader in the skydiving accessory industry. They are a reputable brand, known the world over and are regarded as one of the best in the niche skydive marketplace.

Tusk underwent an intense pitch process in an attempt to secure the winning concept for the 2018 Gold Coast Commonwealth Games. In order to deliver the pitch Tusk undertook an investigative process to better understand the brief.

North Coast Radiology Group provide professional and caring medical imaging services in the NSW area, from Ballina to Sydney, and many locations in between. North Coast Radiology came to Tusk with the primary aim to regain market share and dispel negativity in the marketplace.

Safe is a well-established market leader in the health and lifestyle market, a wholesale distributor of health foods and related products throughout Australia and overseas. Having been established in 1992, Safe’s branding had become tired and worn-out, so Tusk were commissioned to carry out an entire re-brand in order to stand out from the crowd in an over-saturated market.

After sighting projects Tusk had delivered for similar sports industry clients, Canterbury (CCC Aust/NZ) approached Tusk to develop a new system for creating teamwear designs online. The primary considerations in development were a modern look and feel, ease of use and management, plus efficiency in time and costs.

When Tusk was commissioned to work on the branding of Cassandra Pullos Lawyers, it was important to consider the market in which this brand would live. As a family law practice, clients of Cassandra Pullos Lawyers are most often families or couples in crisis, and as such the brand needed to convey a warm and inviting feel to adequately represent the law firm in a competitive market.

As far as clothing companies go, Unit Riders is certainly unique. Designed to cater to the BMX and motorcross market, Unit Riders is a fusion of art and two-wheeled action sports that aims to reflect this in their branding and website design. Over the past several years Unit Riders have become one of the most well known and popular apparel companies in Australia, and more recently have their eyes firmly fixed on reaching a worldwide audience.

Equtus aims to be an approachable, environmentally conscious and technology driven business, seeking to form profitable partnerships across the world. The brand seeks to interact with suppliers and engage consumers via a strong brand image and informed market positioning.

Tusk has been engaged by Delfin Lend Lease for the last 7 years and has worked across a number of their projects, nationwide. A wide scope of work has been completed for Delfin, each speaking directly to the identity of the project.

Consulting Hall is a high-end Gold Coast business consultancy specialising in public relations, human resource management and event management. With this in mind, Tusk developed a brand strategy that conveys a high degree of professionalism and a boutique feel.

Tusk is well versed in brand development, positioning strategies and market execution. All brands are approached individually in order to claim a unique market position and to present a strong brand offering to the marketplace.