Tusk

Gold Coast SUNS // Digital & Social

We've been busy working with the Gold Coast SUNS on a range of social and digital applications over the last few weeks. Developed to sit within their website and/or Facebook page the applications have been aimed at membership recruitment, database building and sponsorship activation. Below is little peek at a selection of these:

Gold Coast SUNS - TUSK Agency

Gold Coast SUNS - TUSK Agency

Gold Coast SUNS - TUSK Agency

Gold Coast SUNS - TUSK Agency

Gold Coast Australia sails into San Francisco

I've got a thing for San Francisco - I can't quite pin point exactly what it is, everything about it I love. Having spent only a total of 2hrs there on a flight stopover from Hawaii to Vancouver (and didn't leave the airport) - I'm determined to get there and take a look around one day soon. Below are a couple of pics of the yacht TUSK branded for Gold Coast Australia as it enters San Francisco Bay on Saturday and takes out another first place in the most recent leg of the Clipper Round the World Series - you can follow the progress of the team here

Gold Coast Australia - San Francisco - TUSK Agency

Gold Coast Australia - San Francisco - TUSK Agency

GOLD COAST SUNS // 2012 RETAIL

With a new season, comes new supporter wear, apparel and merchandise. Following on from 2011,TUSK have once again teamed up with the Gold Coast SUNS this time to develop a new retail brand and catalogue for the 2012 season. The challenge this year was to develop a brand that gave the 'retail' division it's own distinct identity, one it could take ownership of, but wasn't completely separated from the overall club branding.

The solution was a design which utilised some of the existing brand elements of the club but extended on these with different typefaces and textures. The concept behind the retail catalogue required a photoshoot centred around a series of flat lay 'scenes'.  Setting these up in various 'football / gold coast lifestyle' locations provided a unique feel, no commonly seen in this space and gave the products some context.

Big thanks to Jaimee at JAKRABBIT Photography

Gold Coast SUNS - Merchandise - TUSK Agency
Gold Coast SUNS - Merchandise - TUSK agency
Gold Coast SUNS - Merchandise - TUSK Agency
Gold Coast SUNS - Merchandise - TUSK Agency
Gold Coast SUNS - Merchandise - TUSK Agency

Gold Coast SUNS - Merchandise Retail photoshoot - TUSK Agency

GOLD COAST SUNS // SEASON GUIDE

We've recently completed the Gold Coast SUNS - 2012 Season Guide. The 44pg magazine / booklet is a preview of the upcoming 2012 AFL season, showcasing a range of editorial features and articles along with a full series of player profiles. The guide is exclusive to members only and as such, aims to provide them with that inner-sanctum experience and content not availble elsewhere. With the imagery playing a large part in achieving this, the player profiles were shot in a casual / fun style providing a glimpse into the player's off field personalities. The casual / fun approach carries through to the CEO's message featuring a great shot of CEO Travis Auld, holding court at his desk, centrefield on the turf at Metricon Stadium.

Gold Coast SUNS - Tusk Agency

Gold Coast SUNS - TUSK Agency

Gold Coast SUNS - TUSK Agency

Gold Coast SUNS // SHINE SCHOOLS PROGRAM

The 2012 school year is well and truly underway and with it brings the second year of the Gold Coast SUNS' 'Shine' program. The program is a SUNS' initiative promoting healthy and active lifestyle amongst schoolchildren in south-east QLD. TUSK are proud to again have worked closely with the club on the development of this year's program booklet.

Gold Coast SUNS - Shine - TUSK Agency

Gold Coast SUNS - Shine - TUSK Agency

Gold Coast SUNS - Shine - TUSK Agency

Gold Coast SUNS // Season Launch

Heading into their second year in the AFL, we've teamd up again with the Gold Coast SUNS to develop some new creative around their 2012 Season Launch. Applications covered digital, print and outdoor. The official launch takes place this Saturday, February 18 at Metricon Stadium and is a FREE event for all.

Gold Coast SUNS - 2012 Season Launch - TUSK Agency

World Travel Professionals // Corporate Brochure

Corporate brochure completed for long standing client World Travel Professionals

World Travel Professionals - Tusk Agency

World Travel Professionals - Tusk Agency

World Travel Professionals - Tusk Agency

CORPORATE HOSPITALITY BROCHURE // GOLD COAST SUNS

As the 2012 AFL season gets closer we've continued to work closely with the Gold Coast SUNS on a range of collateral for what will be their second season in the competition. A piece we've recently completed is the 2012 Corporate Hospitality brochure which showcases the range of corporate hospitality options the SUNS have on offer at Metricon Stadium this season.

The understated cover opens to reveal a unique cascading page structure with each facility presented with highest impact on a double page spread. To compliment the design, we've selected a premium uncoated stock along with foil embellishments to ensure that the design and finish directly reflects the high quality of facility and packages on offer.

 Interested in what's available for 2012?  - click here

 

Gold Coast SUNS - Corporate Hospitality - Tusk Agency

Gold Coast SUNS - Corporate Hospitality - Tusk Agency

Gold Coast SUNS - Corporate Hospitality - Tusk Agency

GOLD COAST SUNS - SIGNAGE

GOLD COAST SUNS - TUSK AGENCY

As part of the rollout for their 2012 AFL campaign, TUSK have been working closely with the Gold Coast SUNS across of range of new projects. One of these has been developing some new signage, promotional truck skins and meeting room branding.

Above is a quick pic of the huge entrance sign greeting visitors to the 'Home of the Gold Coast SUNS'. 

ROAM // WEBSITE

A nice little website we've just launched for the guys over at Roam. The brief was for a simple and clean way to showcase their great film production work that they could manage themselves through a CMS  www.roamfilmpost.com.au/

Roam - Tusk Agency

Roam - Tusk Agency

NMC // Branded Environment

NMC - TUSK Agency

NMC - TUSK Agency

NMC - TUSK Agency

 

Continuing our rollout of the new NMC brand, we've recently completed new branded environment graphics and signage for their head office. Combining organic elements and imagery with cleanliness and structure to form a friendly and professional internal brand environment.

Battling the Southern Ocean with Gold Coast Australia

Having just arrived in Geraldton, WA - Gold Coast Australia have not only taken out their 4th win from 4 races but have also just completed one of the most difficult legs of the Clipper Round the World Series. The gruelling 4,750 mile journey from South Africa to Western Australia across the Southern Ocean is notorious for providing some of the most extreme sailing in the world. The clip below shows some of the conditions Gold Coast Australia faced as they made the journey across - big seas, strongs winds and high speeds.

For a better look at the graphics TUSK designed for this yacht - click here

COOMERA SPRINGS // NEW PRINT CAMPAIGN

Coomera Springs - Tusk Agency

Coomera Springs - Tusk Agency

New print campaign for Coomera Springs

Gold Coast SUNS // Best and Fairest

Following on from what was such an exciting inaugural season, the Gold Coast SUNS celebrated in style with their first 'Best and Fairest Awards' event. TUSK we are asked to brand the overall event including developing print ads, tickets, programs and menus - the brief: to keep it 'simple, clean and elegant'

Big congratulations to all those involved in the club for such a great first season and to Gary Ablett for taking out the top award for 'Club Champion'. There is plenty already underway and we'll have some great new projects to show you in the coming weeks. If you missing your footy fix and/or just want to keep up to date with all thats going on, you can follow the SUNS here. 

Website: here   Twitter: here   Facebook: here

Gold Coast SUNS Best and FairestGold Coast SUNS Best and Fairest 2011Gary Ablett Gold Coast SUNS Best and Fairest

NEW BRAND // PRACTICAL ENGINEERING

Practical Engineering combines technical skill with practical know-how to produce innovative and functional outcomes.
This new brand combines a thought bubble encased by a technical drawing element in order to reinforce their business function and processes. In addition, a single colour red identity system was chosen, emphasising strength and quality. 

Clipper Round the World Yacht Race 11/12 // Round 3

The Gold Coast Entry has done it again!

3 from 3 so far...we can't help think that our super fast boat graphics must be the edge they needed.

Checkout the race here.

 

COOKIE COMPOSITES // G3

The guys at Cookie Composites have released the latest addition to their helmet lineup - the 'G3'. Building on the technical advancements of the previous G2, the new G3 is taking to the new level with a tonne of tech features (and doing it all in some pretty cool colourways as well).

We've launched the 'G3' with a new print ad series which will be rolling out across Skydiving publications in the coming weeks.

We've been working with the team at Cookie since 2006 - developing the brand, product logos, e-commerce website, digital applications, print campaigns, tradeshow booths etc. So it's really great to see these guys go from strength to strength - and always on the cutting edge. We're also wishing Jeremy a continued speedy recovering from a close call with his R&D 'incident' a couple of weeks back.

So if your into falling from the sky and want to look good doing it - you can order your G3 online - worldwide delivery and you can even add a customised engraving option:

Order your G3 - here or check them out on Facebook - here

G3 Cookie Composites

S28 // SANCTUARY EIGHT

  • Monday, 26 September 2011
  • By Andrew Suggit
  • Share This

TUSK have been working with premium home builder Sanctuary 28 over the past few months rebranding the company from the ground up. Although not quite complete yet, in the meantime we have launched some digital assets to showcase and follow the construction of an 8 Star sustainable home on the Northern NSW coast of Casuarina. 

The campaign “Sanctuary Eight”, delivered through both tumblr and facebook mediums, will be updated regularly by Sanctuary 28 founder Don Cotterill and architect Michael Schafer; providing ongoing commentary about the project as well as lots of tips and information around sustainable building. 

Visit the Sanctuary eight project here

Visit the brand strategy we created for Sanctuary 28 here

NMC

  • Friday, 23 September 2011
  • By Andrew Suggit
  • Share This

We have recently been rolling out the brand we created for NMC.

Below is a sneak peak of some of the work. More to follow in the coming weeks.

GC SUNS // RISE UP

Heading into the last game of the season, Gold Coast SUNS fans received a treat in their letterboxes with the latest issue of Rise Up hitting member households last week. We’ve been working closely with the SUNS on Rise Up over the last two seasons and with such an exciting inaugural season coming to an end, we had a lot to cover in the 40pgs of this issue. Packed full of articles, interviews, pics along with an awesome panoramic poster, we’ve pinned it as the best issue to date.

As a member’s exclusive magazine, Rise Up it’s just one way that the club gives back to their members. It won’t be long now until 2012 memberships go on sale – so make sure you get on board for 2012.  

Gold Coast SUNS Shoot & Catalogue

 

TUSK and the Gold Coast SUNS have teamed up again, this time with the release of the club’s first retail merchandise catalogue. The 16pg ‘End of Season Sale’ catalogue features the full range of supporter wear and merchandise, from the official on-field apparel through to baby bibs and plush toys.

Metricon Stadium set the scene for a great afternoon photoshoot - players and talent showcasing the range in a variety of scenarios and settings. The full range of product shots to be used with the product details inside the catalogue were then covered in a dedicated studio shoot.

Big thanks to Kenny at Kenny Smith Photography

The SUNS’ final game for the year is at Metricon Stadium this weekend against Hawthorn and will see their first season in the AFL come to a close. Why not grab yourself a deal on some merchandise (it will only be their inaugural year once) and get along to the final game to show your support.  

New Brand // Bondbrander.

  • Thursday, 11 August 2011
  • By Andrew Suggit
  • Share This

Clean & simple brand for Bondbrander.

Clipper Round the World Yacht Race 11/12

  

“40,000 miles of ocean racing and around 450 people facing the challenge of a lifetime”

Thats what can be expected now that the Clipper 11-12 Round the World Yacht Race has begun.
As the Gold Coast City’s 64-foot yacht embarks on its maiden journey, TUSK cant wait for it to reach our shores to see first hand how the graphics we deisgned look on the water. The Gold Coasts unique environment take centre stage, celebrating the sun, the hinterland and the ocean, all connected in a colourful and dynamic scene.

The yacht will arrive on the Gold Coast between the 11-13th December and lets hope we are leading the way! 

Follow the race on the Clipper website.

REBRAND // NATIONAL MORTGAGE COMPANY

National Mortgage Company is a leader in the non bank lending and financial services sector. After a brand architecture workshop and extensive research TUSK found that the company was known for exceptional customer service, innovative products, and an authentic style of conducting business. Their image however projected an outdated and conservative personality, not the complexity and dynamic nature of the company. TUSK’s aim was to re-energise the brand by adding more emotion and charm without comprimising on the serious character of the company.

TUSK created a brand communication strategy incorporating a change in name to simply “NMC”, the brand driver
'The Banks Branch', and the creation of a unique and easily identifiable brandmark. All complimented by a strong yet approachable colour scheme.

Implementation is now in progress and includes the development of brand guidelines, corporate literature, marketing collateral, environmental graphics and a refreshed digital presence.  

SUNNY RAY SIGNATURE


He may be the epitome of strength, resilience and vibrancy but it turns out the official mascot of the Gold Coast SUNS, Sunny Ray, has terrible handwriting, so to help Sunny out, we have developed him an official signature authenticating anything as coming directly from Sunny himself.

(Above is an early conceptual sketch-up) 

Keen on Sunny? ‘Like’ his Facebook here 

STUDIO ARTS

A new studio calls for new arts so we hope you like the latest addition to TUSK HQ. We have big plans for the BIG office wall.....currently being concepted which involves print, collage, cuts, inks and projections......but that's all we can say for now...stay tuned.

A Chocolate Fairytale.

A Chocolate Fairytale...Although not chosen we cant help but let you in on a sneak peak of an earlier concept we developed for Lips. Hand rendered lettering and intricate design bought to life a chocolate wonderland. 

Enjoy.

GC SUNS SUPER SATURDAY

 


TUSK has just completed work for the GC SUNS Super Saturday starting well.......this Saturday.

Round 14 GC SUNS v Western Bulldogs

With eight matches at the Gold Coast SUNS brand new home on the Gold Coast including matches against 2010 Toyota AFL Grand Final teams Collingwood and St Kilda, there’s more opportunity to catch live AFL in QLD in 2011! This is the second clash against Western Bulldogs for the 2011 Toyota AFL Premiership Season, get behind your team the Gold Coast SUNS at their home Metricon Stadium.

More information can be found at the GC SUNS Website.

Abu Dhabi // Lips Chocolate

TUSK recently completed stage 1 of works for a chain of chocolate concept cafes. Our client in Abu Dhabi sought to create a fun and engaging dining experience for chocolate lovers young and old. Tusk presented 3 unique concepts, each steeped in experiential marketing potential, with strong brand stories and support rationale. 

The end result saw an amalgamation of Western and outlandish themes with an emotive chocolate love affair. Our vision for the chocolate concept cafe is featured below:

Chocolate that moves you to feel love. A chocolate experience that is more than sensory, one that ignites passion, love and loyalty. The sight, smell and taste draw us in and the desire for chocolate devours us. Our relationship with chocolate is electrifying to the core. A sacred and sensational encounter. Inside whirls with passion and intense experiences for all ages. Where the divine and delicious are on show and where novelty, interactivity and the unexpected are presented at every turn. Breathe, hear, see, smell, taste and fall deeply in love with chocolate. Be captured by our world and engulfed by the exceptional experience.

An exciting destination awaits, far removed from anything you’ve known before! 

 

REBRAND // Sanctuary 28

  • Wednesday, 8 June 2011
  • By Andrew Suggit
  • Share This

Passionate about providing an unprecedented level of quality craftsmanship and customer service, Sanctuary 28 specialise in building prestige homes strongly influenced by coastal living.

Tusk were asked to give their existing brand a makeover, the goal being to highlight the essence of Sanctuary 28 and reposition the company in the marketplace. Encouraged by the passion of the owner and extensive market research we set out to develop a brand that reflected their beliefs and values. Tusk devised the brand driver "welcome home" .... that feeling when you first step into your Sanctuary 28 home. The brandmark is inspired by 28 degrees latitude - the location the Gold Coast lies in SE QLD, and is complimented by a calming coastal colour palette.

From the beautiful identity to the upcoming rollout of collateral, Tusk created a brand that is modern and elegant. 

GOLD COAST SUNS FOOTBALL CLUB

 


The momentum has been building for the past 3 years and the Gold Coast Suns have now hit the official AFL. The intensity has been growing in-line with the teams presence and fan following. TUSK has been supporting the team in its journey to join the official Australian Football League, by servicing their print and digital requirements. Our most recent projects include; the schools program Shine Magazine, press advertising, Stadium Bricolage sign, Metricon Stadium website and corporate stationairy, direct mail, online marketing banners, life-size player cut-out, promotional flags, pocket football guide, plus many more items. Our ongoing involvement with the Gold Coast Suns is a credit to their hard work and the dedication they have shown toward building a strong team presence and gaining the communities support.  

METRICON STADIUM


Metricon Stadium will host its first sporting event this Saturday night as the Gold Coast Suns face off with the Geelong Cats. Metricon Stadium is the newest addition to the Gold Coast's growing hub of World Class venues and facilities. Tusk was proud to deliver the new website for Metricon Stadium, providing locals and visitors with an abundance of information and updates. Check out the site for all of your detail needs; events, functions, transport, news, media, social and contact details.   

NEW PROJECTS

AUSSIE SWIMSTORE

Aussie Swim Store have worked with TUSK to conceptualise and roll out a social based, 4 week Easter campaign, entitled
'This Easter I dream to be...'

This joint promotion with World Travel Professionals offers entrants the chance to win a $500 Qantas Travel Voucher.
To be in with a chance to win, simply post your Easter dream on the Aussie Swim Store facebook page and the entry with the most 'likes' will win!  

GOLD COAST SUNS

The Gold Coast Suns have launched their new 2011 campaign. The campaign will urge fans to get behind the team as they enter into the official league. TUSK worked to roll out their new campaign assets including; an interactive splash page, website re-skin along with social skins and artwork for facebook, youtube and twitter. Check out the brand new TVC on the splash page now and let us know what you think. 

Take me to the SUNS

Just Launched - Hit N Run

Tusk was recently approached by action sports fashion retailer Hit N Run, to develop an e-commerce website. Having seen the obvious potential in capitalising on their existing 'bricks and mortar' retail presence throughout south-east QLD, the move into e-commerce sees Hit N Run take their brands into the online realm and extending their reach nationally. In addition to the website development and comprehensive e-commerce functionality, the site also required extensive integration with third party warehouse stock management and customer loyalty rewards systems.

Stocking such world famous brands as Tapout, Rockstar Energy Drink, Osiris, OG Abel, Dickies and Dub, the site is already a huge success for Hit N Run.

www.hitnrun.com.au

For more from Hit N Run:

Blog - Click Here
Facebook - Click Here
Twitter - Click Here

Rise Up Magazine - Gold Coast SUNS



Tusk has teamed up again with the Gold Coast SUNS, this time creating the first issue of 'Rise Up' for 2011. The magazine, which is exclusive to SUNS members only, has had a slight change in format this year - moving up to a 40pg A5 booklet. Packed full of exclusive articles, images, events, as the first issue of the year there is a strong focus on introducing the team through an extensive player profiles section.

Great to see the guys get two wins straight up in the first round of the NAB Cup as well against the Sydney Swans and GWS. Get behind them Gold Coast - Follow them on Twitter here and 'Like' them on Facebook here

 

Wasp Diesel - creating a new master image

Tusk have had a great working relationship with the team at Wasp Diesel since 2008. Print campaigns, online marketing media, brochures, signage, internal documents and presentations... etc.
With the brief for a new corporate brochure came the need to create a new master image, one that that was not your typical in situ product shot, on that would demand more interest and could be used effectively across collateral in a new campaign. So with the fuel savings gained by the Wasp Diesel approach, what could happen to the fuel providers?
Below is a before and after of the new Wasp Diesel master image. The original stock image being treated and manipulated to create a new image - something far more compelling that tells the story.

View a little more of the work we have completed for Wasp Diesel here - click here

Tusk - Wasp Diesel
 

Canterbury - Colour Your Own Teamwear Designer

TUSK were delighted to be approached by global sportwear company Canterbury of NZ  (CCC) and comissioned to develop a new online teamwear design tool. The brief was to design a 'playstation - like' tool that Canterbury customers could use to design their teamwear garments. The challenge was to design an exciting and visually appealing application whilst providing a high enough level of customisation for the the end user without overwhelming them with too many steps or processes to work through.

Orignally comissioned for the Australian and NZ arms of Canterbury of NZ - other global branches soon saw the value of this development and were brought in. The system is now being rolled out as the global teamwear design tool Canterbury NZ worldwide.

So take a look, try it out and let us know what you think - http://www.cccteam.com

Gold Coast SUNS Corporate Hospitality

Along the with the launch of the Gold Coast SUNS  and the development of the new Gold Coast Stadium, comes some exciting new corporate hospitality options for the Gold Coast and south-east Queensland. Working with the Gold Coast SUNS, Tusk have developed an online corporate hospitality brochure showcasing providing an exciting and easy to follow guide to the new facitlies and the options available.

We're loving the idea of "The Lounge" - casual, indoor/outdoor bbq terrace, bar, cafe and even live music!  Check it all out here - you'll have to be quick though as 'The Deck' has already sold out.

Video developed for Gold Coast SUNS

We've been working on a tonne of cool projects for the Gold Coast SUNS. Here is just one of them - a short web video to conincide with the release of the 2011 Membership packages. Partners: Breeder

If your interested, you can view the Membership options here
Not sure which package is best for you? Then try the Membership tool we've developed - answer a few simple queries and the site will suggest the best membership option for you.

There's been a lot going on with the the official membership and corporate hospitality packages launch on Monday and the AFL Draft josted by the SUNS yesterday - so we'll post some of the work over the next few days to give you a look at what has been keeping us from having a life outside of work lately.

Cookie Composites - G2 helmet

Again the guys at Cookie Composites are leading the way - this time with their new G2 skydiving helmet due for release next month. The new helmet is a follow on from the successful GAS model and is the first to bring motorocycle helmet visor technology to skydiving.

We've worked with the guys on a new product logo as well as a range of international print ads for Parachutist (USA), Blue Skies (USA), ASM (AUS) and Paramag (France) to announce the development and launch this new helmet onto the market. With a little help from their friend Bruno we are able to get the French ads translated to make sure we get the message across clearly.

So if you like throwing yourself off things from a great height then chances are these guys have something for you. Checkout the ecommerce website we built for them - offers a 'buld your own' function, multicurrency transactions and international shipping
www.cookiecomposites.com

Safe Newsletters

The latest issue of the Safe newsletter is out now. Tusk have been working with the Gold Coast based company and it's various divisions (including Gold Coast Laboratories, Safe Fertilisers etc.)  since 2008 - developing a new brand along with their range of product sub-brands. Although only one of a variety of projects we worked on with them - the newsletter forms an integral part of the their marketing strategy providing information and advice via the articles from their qualified nutritonists and naturopaths.
Safe membership is completely free and will give you access to wholesale prices, bulk sizes and free naturopathic advice - if your interested you can get more info from their site here
You can view a small selection of the work we completed for them here . No product packaging has been uploaded yet but we will have some examples soon, although you may have already exmaples of this in stores as we work through the roll out.

MP Group Australia website

We've recently had the pleasure of working with MP Contructions on a new wesbite for the Q400 company. A look through the Projects section of the site and the creativeness and exceptional quailty of their work is undeniable.

As a branding company we appreciate the role MP Constructions play in assisting their clients with providing great brand experiences. A shopfront, office or restaurant/bar is often the first (and sometimes the only) point of content customers may have with a brand - first impressions count and great ones last. So it's vital that it's done well.

So take a look through site here
On a side note - they also did the amazing fitout of East Restaurant and Bar - you can checkout the site we did for these guys here

GCFC - Footy's better with your mates

We all know Footy's better with your mates - you may have your GCFC membership sorted but if your friends and family haven't then who will you be going with?
This is a direct mail piece we did with GCFC - quick shoot with the Karmichael and the guys to get the shots needed for the to get the message across and accompany the sign up form.

All you need to know about GCFC memberships here

Unit Riders

Unit Riders sales have boomed over the past few years as the popularity of the brand continues to gain momentum in the two wheel sports community. To compliment the companies physical sales platforms, Unit came to us to design for them a fresh new website and e-commerce solution to add to their sales network. If you're in a similar situation and have a large range of products to sell, going digital is a great solution. There are many advantages of having an e-commerce solution for your business, which we would love to discuss with you. So contact Tusk today to see your product sales soar! 

GCFC "Rise Up" Mag

Here's another look at Issue 1 of the "Rise Up" magazine we designed for the Gold Coast Football Club. Don't miss out again, issue 2 has just gone to print and will be available for all Gold Coast FC members very soon. So become a member today and get behind the team! 

+ Tusk, Host Plus, Southport Sharks

TUSK + PRINT


I thought I would leave you this afternoon with one of a number of print ads we have completed for the Coomera Springs development. These ads are being featured in a series of newspaper circulations. This type of advertising is very effective in creating brand awareness and information absorption from your target market. for more information on what we can do for your company, email me at sam@tuskagency.com

World Travel Professionals - A New Chapter



World Travel Professionals new website was launched today. Its the perfect blend of innovative design, rich content and e-service solutions. The multi-award winning World Travel Professionals are fast becoming a leader in the travel sector continually updating and building upon their offerings. So the next time you are booking a business trip for you or your company, a holiday or cruise, visit www.worldtravel.com.au. Extreme satisfaction guranteed. 

8th Sin - Wickedly Good Chocolate



We at Tusk loooooooovvvvee chocolate! so when we were given the task of creating a name, identity, copyrighting and product packaging for Suncoast Gold Macadamia's new product, it was like all our Christmas's had come at once. We must warn you that this new product is wickedly good, but don't take our word for it. Visit your local Woolworths store to purchase some for yourself. 

The Biggest Loser's Michelle Bridges

Tusk was recently approached to develop an e-book to accompany Michelle Bridges' 12 Week Body Transformation program. You most likely know Michelle from here role as one half of the training pair in the hit TV series 'The Biggest Loser'. The e-book is designed to accompany the program assisting particpents with training programs, meal plans and recipes.

You can learn more about Michelle's 12 Week Body Transformation here - www.12wbt.com

"And the crowd goes.....illustrated?"

Keeping busy with Gold Coast Football Club, Tusk took a look at creating this GCFC crowd as part of print campaign promoting membership recruitment. Don't expect to see a crowd of 2D illustrated characters at the next CCFC game though - they tend to be a little more 'animated' than these guys.
Keep an eye out for more of this crew popping up in coming months as the continue to spread the GCFC message.

Gold Coast Football Club - Magazine

If your a member of the Gold Coast Football Club you should have received your copy of the first edition new member's magazine in the post by now. If not, your missing out!

The new look sees a departure from the 6pg A3 newsletter format to a more compact 24pg A5 magazine. Having developed the previous newsletters, we new that as the club continues it's rapid growth and in turn having so much more to connect with their members about, a new approach to the format was needed. With a heap of stories, interviews and photos there a load of content here to keep the keen GCFC members at bay until the next issue lands in the post.

Gold Coast Football Club - Rise Up

The new 'Rise Up' campaign has been released for Gold Coast Football Club urging the Gold Coast to get behind the club in the leadeup to 2011 AFL competition. The GCFC website and social networking sites not only required rebranding but a change in the approach to the way the content is delivered.
Checkout the website at www.goldcoastfc.com.au - if your not a GCFC member already, and want to part of this from the early stages, get behind the club and become a member

Department of Sustainability and Environment - Victoria Government


As Tusk conitnues to branch out into Victoria we would like to welcome the team from the Department of Sustainability and Environment - Victoria Government. The Department of Sustainability and Environment (DSE) is Victoria's lead government agency for sustainable management of water resources, climate change, bushfires, public land, forests and ecosystems.

Our first project was to develop a series of direct mail pieces for the thousands of households that had participated inthe Victorian Goverment's Watersmart Program informing them on some of the initial results gathered from the program.

Pycon Constructions website

The team at Pycon Constructions have gone interstate in looking to develop their website and gave us a call. The Port Macquarie based construction company are looking towards a big 2010 and required a website that will assist in driving new sales and provide potential customers wih the information required to assist with their decision making.

http://www.pycon.com.au

Redstar - 'simple and clean'

A peek at some branding for a new company we were commsioned to undertake. Having worked with this client on a range of other projects, they trusted us to take hold of a simple brief and deliver. "Keep it simple, clean and incoporate a red star". The challenge here was to develop a logo and branding in a way that delivered on the client's brief but could also be easily distinguished from the numrous other company logos using a red star as the dominant element.

Action sports / music event illustrations

We've teamed up with an international events management company who are putting together a 2 day action sports / music event on the Gold Coast in April this year. As part of the proposals to secure event sponsors, we have created some illustrations providing a glimpse into how the event setup could look. With the event yet to be officially launched, stay tuned for more details to what is looking like shaping up as a pretty cool couple of days.

Tusk and Unit team up again

  • Friday, 4 December 2009
  • By Darren Gill
  • Share This

Having worked with Unit for the last few years and assisting them with successfully taking their sales online, we have teamed up with the guys again, this time to expand further on the online store and incorporate their brand site into one overall global site. As Unit expands rapidly into the US and International markets the new site will support this growth offering worldwide online sales and ability to provide content  specific to various localities.

Check it out - www.unitriders.com

 

Rugby Incursion LIVE!

  • Tuesday, 8 September 2009
  • By Darren Gill
  • Share This

 

If your into all things rugby and looking to get some great rugby gear online the checkout Rugby Incursion.Tusk have developed an ecommerce website offering rugby orientated gear with world wide shipping available. Initially focusing on selling Kooga gear, be sure to check the site regularly as the guys look to add to their range of stock continually.
www.rugbyinc.com.au
 

New Silver Telecom plans available

  • Tuesday, 1 September 2009
  • By Darren Gill
  • Share This

New Silver Telecom website is live. We've worked with Silver Telecom for several years now and in conjunction with the launch of their new plans we have released a new, simplified website and along with advertising and direct mail material. If you live or work in Varsity Lakes check out the new plans SIlver is offering - www.silvertelecom.com.au

SuperGP - Launched this week

  • Tuesday, 17 March 2009
  • By Daniela Maseli
  • Share This

Tusk have been privileged to work with Gold Coast Indy since 2004 as their appointed digital agency. This relationship has continued this year with the exciting launch of the new Nitro SuperGP. As the new Gold Coast event takes centre stage in October, Tusk will execute a variety of digital strategies in the lead up to the event to ignite fan excitement.

Click here to view the SuperGP website.
Click here to see more of what we've done for SuperGP.

Safe - Brand overhaul

  • Friday, 20 February 2009
  • By Daniela Maseli
  • Share This

Australian health food manufacturer, SAFE, required a complete rebrand in order to modernise their look and feel. Tusk developed a brand strategy to provide them with a competitive edge in what is fast becoming a saturated health market. Tusk delivered a complete brand overhaul, including a revised logo, product packaging along with member and company collateral.

Stay tuned for the release of their new website....??? - Maybe?? Yes i like!

Click here to see more of what we've done for Safe.

Connect

What we're saying

  • Big week ahead... 14 hours ago
  • Chase formed part of our xmas card in 2006. How cute! http://t.co/FTsJKar7 9:52AM May 20